Ongoing Productions with Horizon Sports & Experiences
Multi-Market Brand Activation Event Coverage
MNYK Studios partnered with Horizon Sports & Experiences (HSE) to provide event coverage for Venmo Hall brand activations across three major college football markets: Penn State, University of Michigan, and Texas Tech.
Each activation took place in high-energy, game-day environments and required a production partner who could move fast, adapt on the fly, and deliver consistent, high-quality assets across multiple locations.
Our Role
We served as HSE’s on-the-ground production partner, providing video and photography coverage at each Venmo Hall activation. Our team captured the atmosphere, fan engagement, and branded moments that defined each event — then delivered polished post-event assets ready for immediate use.
Across all three markets, our focus was on consistency, flexibility, and speed — ensuring HSE could rely on the same level of execution every time.
Deliverables Included
On-location video coverage
Event photography
Landscape video recaps
Vertical video recaps
Full post-event photo galleries
Markets & Events Covered
Penn State: Oregon vs. Penn State
University of Michigan: Ohio State vs. Michigan
Texas Tech: Big 12 Championship Game (Texas Tech vs. BYU)
Why This Partnership Works
Venmo Hall activations are fast-moving, crowded, and built around live sports moments — leaving little room for friction or delays. This partnership worked because MNYK Studios brought a repeatable, reliable approach to every event.
We understood the rhythm of game day, the importance of capturing authentic fan energy, and the need for assets that could be used immediately after each activation. By staying nimble on site and consistent in delivery, we helped HSE execute a multi-market activation with confidence.
For agencies running national brand activations, MNYK Studios provides the consistency of a long-term partner with the adaptability required for live environments.
