Bringing Benebone’s Green Line to Life
For Benebone’s Green Line, MNYK Studios produced a product-focused shoot built around the real stars of the brand: dogs. We brought in trained dog talent to showcase the products in action while capturing plenty of personality along the way.
The production was designed to give Benebone options. We delivered two distinct versions of the hero product video — one with a more straightforward, product-focused approach and another that leaned fully into the brand’s playful sense of humor. From there, we turned the footage into multiple ad cuts and social videos, giving the team a flexible library of content for different platforms, placements, and audiences.
By planning for multiple deliverables from the start, a single production became a full suite of content — balancing clear product storytelling with the silly, dog-driven personality that makes Benebone feel like Benebone.
Production Stills
Behind The Scenes
Credit: Benebone, BetterFilms, MNYK Studios
