Building a Branded World for Product Content
When Benebone needed fresh content to showcase its products, MNYK Studios partnered with their team to build a production from the ground up — developing a custom environment, coordinating talent, and capturing a range of video assets designed to work across channels.
A major part of the project happened before cameras ever rolled. Our team transformed the studio with a comprehensive set build, creating multiple environments that felt natural to the Benebone brand while giving us flexibility throughout the shoot. From furniture and styling to branded elements and product placement, every detail was considered with the final content in mind.
On shoot day, we brought together Benebone team members and dog talent to capture the personality behind the brand. The production centered around the “Tongue Twister” product video, supported by lifestyle moments and additional footage that could give Benebone more ways to use the content beyond a single deliverable.
We also developed a custom motion graphics package to bring key product benefits and brand personality into the final videos, along with a playful animated dog outro inspired by Benebone’s existing packaging.
What We Delivered
Creative and pre-production planning
Comprehensive custom set build and styling
Talent and dog coordination
Multi-format product video production
Custom motion graphics package
Branded animation
Additional B-roll and supporting content
Multiple aspect ratios and cutdowns for different platforms
Production Stills
The result was more than a single product shoot. By combining set design, production, motion, and post-production under one roof, we created a flexible library of Benebone content while establishing a visual world that could support the brand’s ongoing content needs.
Behind The Scenes
Credit: Benebone, MNYK Studios
