Game Day Brand Activation at Penn State

Overview

When Horizon Sports & Experiences brought Venmo’s brand activation to Penn State during the Oregon vs. Penn State game, they needed a production team that could keep pace with the excitement. MNYK Studios delivered full event coverage, capturing every moment of the activation from kickoff to close.

Our team handled both video and photo coverage inside the bar venue — documenting fans, the setup, and the brand in action. The content was edited and delivered fast, giving the client a full suite of post-event assets to share immediately.

Services We Provided

• On-location video coverage throughout the activation

• Event photography capturing fans, brand visuals, and atmosphere

• Production of two sizzle reels — short and extended cuts

• Full photo gallery of the event

For agencies like Horizon Sports & Experiences, MNYK Studios acts as your on-the-ground production partner — fast-moving, dependable, and built for high-energy environments.

Credit: MNYK Studios, Better Films, Horizon Sports & Experiences