Game Day Brand Activation at Michigan

Dec 15

Overview

Following our work with Horizon Sports & Experiences at Penn State, MNYK Studios teamed up once again with Horizon Sports & Experiences to cover a Venmo brand activation — this time at Michigan during the Ohio State vs. Michigan game. Set against the backdrop of one of college football’s biggest rivalries, the activation brought Venmo directly into the fan experience, and our team was there to capture it all.

We provided full video and photography coverage throughout the event, documenting the atmosphere, fan interactions, and and branded moments inside the venue. After the activation, we delivered polished visual assets designed for post-event sharing and campaign use.

Services We Provided

On-location video coverage throughout the activation
Event photography capturing fans, brand visuals, and atmosphere
Production of two sizzle reels — short and extended cuts
Full photo gallery of the event

For agencies producing repeat brand activations across different markets, MNYK Studios serves as a reliable, on-the-ground production partner — consistent, efficient, and built for live event environments.

Learn More About Our Event Coverage Services