New Balance Product Launch
Overview
When New Balance launched the Tyrese Maxey Hero Sneaker Pack, their agency partner needed a full production team in Philadelphia. That’s where MNYK Studios came in.
We provided complete on-site support — from running live audio and DJ sound at the in-store event to capturing a high-profile panel for a video podcast.
What set us apart? Speed and flexibility. We mobilized quickly, adjusted on the fly, and delivered polished assets right away so the client had content ready to share immediately after the launch.
For agencies outside of Philadelphia, MNYK Studios is the partner you can count on to step in as your local production team — fast, reliable, and built for high-impact moments.
Services We Provided
Live audio engineering for the in-store event
DJ sound setup and management
Full PA system and gear supply
Multi-camera video capture of the panel discussion
Video podcast production with high-profile talent
Same-day delivery of polished assets to the client
Credit: MNYK Studios, X.Wave, New Balance
